Skip to content

Performance Marketer

Khalid Darwish

I turn marketing plans into measurable digital execution.

I plan, launch, track, and optimize digital campaigns to turn marketing objectives into measurable actions and continuous improvement.

Portrait of Khalid Darwish
Marketing PlanningSEOMarket Research StrategyAnalytics & ReportingPaid Media Optimization & TestingTracking Website Optimization Creative and Content

About

Marketing built around the full journey.

I work across the practical parts of digital marketing—from planning and campaign setup to tracking, analysis, optimization, and website experiences that support conversion.

  • Research
  • Plan
  • Launch
  • Track
  • Analyze

What I do

Capabilities

  • 01

    Marketing Planning

    Turning business objectives into structured marketing actions, channels, and measurement plans.

  • 02

    SEO & Website Optimization

    Improving discoverability, page structure, content foundations, and conversion paths.

  • 03

    Google Ads

    Search-focused campaign setup, structure, measurement, and optimization.

  • 04

    Paid Social Campaigns

    Campaign setup, audience structure, creatives testing, optimization, and reporting.

  • 05

    Tracking & Measurement

    Event planning and implementation using Google Tag Manager and analytics-ready structures.

  • 06

    Websites & Landing Pages

    Building and improving practical marketing websites and landing-page experiences.

  • 07

    Campaign Analysis

    Reading campaign data, spotting issues, and turning findings into actionable next steps.

  • 08

    AI-Assisted Workflows

    Using modern AI tools to accelerate research, ideation, production, and marketing workflows.

Toolkit

Tools & Platforms

  • Meta Ads
  • Google Ads
  • Google Tag Manager
  • WordPress
  • Shopify
  • ChatGPT
  • Claude

Work

Selected Projects

A growing collection of marketing, website, and campaign work. Detailed case studies will be added as projects are documented.

View all projects

Process

How I Work

  1. 01

    Understand

    Clarify the business, audience, offer, and goal.

  2. 02

    Plan

    Define the channel approach, message, measurement, and execution path.

  3. 03

    Launch

    Build and publish campaigns, pages, and tracking with clean implementation.

  4. 04

    Measure & Optimize

    Review performance, learn from data, test improvements, and iterate.

Contact

Have a project or opportunity in mind?

Let’s talk about the goal, the current setup, and what can be improved.

Get in Touch

Send a message

Your details are only used to reply to your message.