Performance Marketer
Khalid Darwish
I turn marketing plans into measurable digital execution.
I plan, launch, track, and optimize digital campaigns to turn marketing objectives into measurable actions and continuous improvement.

About
Marketing built around the full journey.
I work across the practical parts of digital marketing—from planning and campaign setup to tracking, analysis, optimization, and website experiences that support conversion.
- Research
- Plan
- Launch
- Track
- Analyze
What I do
Capabilities
- 01
Marketing Planning
Turning business objectives into structured marketing actions, channels, and measurement plans.
- 02
SEO & Website Optimization
Improving discoverability, page structure, content foundations, and conversion paths.
- 03
Google Ads
Search-focused campaign setup, structure, measurement, and optimization.
- 04
Paid Social Campaigns
Campaign setup, audience structure, creatives testing, optimization, and reporting.
- 05
Tracking & Measurement
Event planning and implementation using Google Tag Manager and analytics-ready structures.
- 06
Websites & Landing Pages
Building and improving practical marketing websites and landing-page experiences.
- 07
Campaign Analysis
Reading campaign data, spotting issues, and turning findings into actionable next steps.
- 08
AI-Assisted Workflows
Using modern AI tools to accelerate research, ideation, production, and marketing workflows.
Toolkit
Tools & Platforms
- Meta Ads
- Google Ads
- Google Tag Manager
- WordPress
- Shopify
- ChatGPT
- Claude
Work
Selected Projects
A growing collection of marketing, website, and campaign work. Detailed case studies will be added as projects are documented.
Process
How I Work
- 01
Understand
Clarify the business, audience, offer, and goal.
- 02
Plan
Define the channel approach, message, measurement, and execution path.
- 03
Launch
Build and publish campaigns, pages, and tracking with clean implementation.
- 04
Measure & Optimize
Review performance, learn from data, test improvements, and iterate.
Contact
Have a project or opportunity in mind?
Let’s talk about the goal, the current setup, and what can be improved.
Get in Touch- contact@khaliddarwish.com
- United Arab Emirates
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